THE SMART TRICK OF PLAZO SULLIVAN ROCHE CAPITAL THAT NOBODY IS DISCUSSING

TED Fellow and chemosensory researcher Paule Joseph unveils the hidden electrical power of a sense that is too frequently disregarded: scent. She delves in the science driving scent — from how it evokes memory and emotion to its potential for early sickness detection — and advocates for that creation of a baseline test for flavor and scent that